CAN BE’s “Marketing Your New Business” seminar a hit with area entrepreneurs
February 7, 2007
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WEST HAZLETON - Area entrepreneurs and new business owners turned out by the dozens last night for a free seminar focusing on practical strategies and tactics for marketing a new business.
The Community Association for New Business Entrepreneurship, better known as CAN BE, hosted the “Marketing Your New Business” seminar as part of their ongoing Start Your Own Business Seminar Series. The event was held in the auditorium of the Kostos Building on the campus of Penn State Hazleton.
“Each time we host a seminar, I am amazed and the number of new faces and returning entrepreneurs interested in information about starting their own business,” said CAN BE Executive Director Jack St. Pierre. “The information presented tonight will prove invaluable to anyone starting a new business.”
The seminar focused on how new business owners and those thinking about launching a new business can best utilize simple and inexpensive marketing methods to get their product noticed and sold.
Featured speaker Dave Cincera, president of Millrace Resources Ltd., an Allentown-based sales consulting firm, was the seminar’s featured speaker.
A sales and marketing expert, Cincera offered up marketing advice and information culled from his more than 20 years of experience developing high-performance local and global sales teams for businesses ranging from start-ups to units of Fortune 100 companies.
Among the topics discussed were how to conduct market research on a shoestring budget; targeting an accessible market; and out-marketing competitors who are better known and have bigger budgets.
“I think the information really opened a lot of people’s eyes on how they can effectively and efficiently market their business,” said St. Pierre. “Having talked to some of the audience members during the break, I know they were surprised by how simple and yet successful some of the marketing strategies were.”
The “Marketing Your New Business” seminar was sponsored in part by the Ben Franklin Technology Partners of Northeastern Pennsylvania, Penn State Hazleton and PPL.
CAN BE is a nonprofit, wholly owned subsidiary of CAN DO, Inc., which operates the area’s business incubator, the Greater Hazleton Business and Innovation Center in the Valmont Industrial Park in West Hazleton.
The incubator program helps local entrepreneurs turn their ideas into ventures that will become successful firms able to function on their own and establishing new business and industry for the area. Companies that “graduate” from an incubator program have the potential to create new jobs, commercialize new technologies and strengthen the local economy.
CAN BE is funded in part by grants from Ben Franklin Technology Partners of Northeastern Pennsylvania and PPL Electric Utilities. Penn State Hazleton is an educational partner.
If you have an idea for a new business but were unable to attend the “Marketing Your New Business” seminar, feel free to contact CAN BE at 455-8334 or visit them online at www.canbe.biz for more information or to find out how you can get your new business started.
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